You have
to target the right keywords if you want your
internet marketing campaign to be successful!,
use phrases instead of single words, most people
use phrases in stead of single words on search
engines, your key phrases should consist of
2 to 4 words. NOTE: very specific keywords generate
highly qualified, targeted traffic that increases
your sales.
Filter words
and stop words
Google and other big search engines ignore common
words such as 'the', 'of', 'where', as well
as certain single digits and single letters.
These words are called "filter words".
They are ignored because they tend to slow down
a search without improving the results.
Of course, every
search engine has its own list of filter words.
We've found out that the following words seem
to be ignored by most search engines:
a, about, an,
and, are, as, at, be, by, from, how, i, in,
is, it, of, on, or, that, the, this, to, was,
we, what, when, where, which, with
What does this mean to your site?
Search engines
consider keywords in the title, in the body
text and in link texts of a web page as an important
ranking criteria.
Be careful when
you choose your keywords for the title and the
rest of your web page. If your web page title
contains a list of filter words you won't get
any results. You might also dilute the effectiveness
of your other keywords if you include too many
filter words in the title.
Many search
engines recommend limiting the number of letters
in the title and in the meta tags. If your web
page title or the meta tags contain too many
filter words, you might reach the character
limit before your important keywords begin.
Some words can get you banned on search engines
While filter
words might dilute the effectiveness of your
other keywords, some words might get your web
page banned on search engines. These words are
called stop words.
Adult words
and phrases that contain sexual content are
the most common stop words. However, some search
engines build custom stop word lists to penalize
web sites that use "keyword stuffing".
Some sites use the same keyword over and over
on their pages to get a high rank for that keyword
on search engines, even if it is not related
to their content.
Of course, search
engines try to find those sites and they penalize
web pages that use keyword stuffing. Unfortunately,
some sites are penalized although their webmasters
didn't try to spam the search engines just because
they use a keyword too many times.
That's why keyword
analysis and the right keyword density is very
important for a successful web site. If the
keyword density is too low, you won't get a
good ranking, if it's too high, your site might
get accused of keyword stuffing.
Use your most
important keywords at the beginning of the title,
meta tags, link texts and body text.
Avoid using
filter words to increase the effectiveness of
your keywords.
Make sure that
your web pages have the right keyword density
and don't contain stop words.
The right keyword mix on your web pages will
help you to improve your ranking on all important
search engines.
Some SEO (search
engine optimisation) companies guarantee that
you get a special search engine position if
you let them do the work for you. Actually,
this is not possible. No company can guarantee
search engine listings.
If a company
makes such promises, take a closer look at the
guarantee. The catch is often that the company
selects the search terms. You'll be listed for
obscure search terms that nobody searches for.
If you have a unique company name or a unique
product name, it's relatively easy to get high
search engine rankings for that term.
Before paying
a company to get high search engine rankings
for you, try it yourself.
The only way
to get high search engine rankings and staying
there is good web page content any playing by
the rules.
recommend you submit your
website manually to search engines once a month,
before submitting your website optimise it then
for google I recommend sitemap.xml , if you
don't know how to make a google site map then
simply visit http://www.sitemapspal.com
Google Sitemap & Yahoo Sitemap Generator,
Type your url or page name in the box and press
submit.
Copy and paste the code created into notepad
and save it as 'sitemap.xml', once your sitemap
has been created just uploaded to the main directory
of your web site.
You can also open a Google account before submitting
to make sure that you can actually track your
submission to check your sitemap status.
https://www.google.com/accounts/NewAccount
also add robots.txt ( if you wish to allow
all search engine spiders to crawl and index
all the content of your website then just copy
the following code and paste it in your notepad
and save it as robots.txt then upload it to
your server main directory where your website
is);
# Allow all
User-agent: *
Disallow:
http://www.google.com/addurl/?continue=/addurl
visit this link to suggest a your site to google,
https://siteexplorer.search.yahoo.com/submit
yahoo suggest a site , http://search.msn.com/docs/submit.aspx
msn submit URL , do not
submit your website more than once a month to
search engines other you'll be spamming and
your website would not be considered to be listed
on high rank.
Search engines use a variety of factors to
rank web sites. You have to work on all factors
if you want to achieve good results.
1. Find the right keywords for your web site
The right keywords are not always obvious. In
this manual, you'll learn how to find the right
keywords that will work best for your web site.
It is very important that you target the right
keywords before you start with your search engine
optimisation work.
2. Optimise your web pages for these keywords
Optimising your web pages for your important
keywords is crucial if you want to have high
search engine rankings. Optimising one or two
pages is not enough. Search engines analyze
all pages of your web site and they put these
pages in a context. It is important that the
combination of your web pages shows search engines
that your web site is relevant to a special
topic.
In this manual, you'll learn how to optimise
your pages as quickly and efficiently as possible.
3. Submit your web pages to all important search
engines and directories
After optimising your web site for several keywords,
you can submit your web site to search engines
and Internet directories. Although search engine
submission is not as important as it was (many
search engines will find your web site through
links on other sites), it can still help you
to get your web site listed faster.
4. Get links from other web sites and make sure
that these links contain your keywords
Links from other web sites are extremely important
if you want to have high search engine rankings.
Your web site must have good incoming links
to get high search engine rankings. High search
engine rankings are always the result of optimised
web pages and good incoming links.
Good Luck! |