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Webmaster Library

Welcome to the Webmasters SEO Resource Library!

 

You have to target the right keywords if you want your internet marketing campaign to be successful!, use phrases instead of single words, most people use phrases in stead of single words on search engines, your key phrases should consist of 2 to 4 words. NOTE: very specific keywords generate highly qualified, targeted traffic that increases your sales.

Filter words and stop words
Google and other big search engines ignore common words such as 'the', 'of', 'where', as well as certain single digits and single letters. These words are called "filter words". They are ignored because they tend to slow down a search without improving the results.

Of course, every search engine has its own list of filter words. We've found out that the following words seem to be ignored by most search engines:

a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of, on, or, that, the, this, to, was, we, what, when, where, which, with


What does this mean to your site?

Search engines consider keywords in the title, in the body text and in link texts of a web page as an important ranking criteria.

Be careful when you choose your keywords for the title and the rest of your web page. If your web page title contains a list of filter words you won't get any results. You might also dilute the effectiveness of your other keywords if you include too many filter words in the title.

Many search engines recommend limiting the number of letters in the title and in the meta tags. If your web page title or the meta tags contain too many filter words, you might reach the character limit before your important keywords begin.


Some words can get you banned on search engines

While filter words might dilute the effectiveness of your other keywords, some words might get your web page banned on search engines. These words are called stop words.

Adult words and phrases that contain sexual content are the most common stop words. However, some search engines build custom stop word lists to penalize web sites that use "keyword stuffing". Some sites use the same keyword over and over on their pages to get a high rank for that keyword on search engines, even if it is not related to their content.

Of course, search engines try to find those sites and they penalize web pages that use keyword stuffing. Unfortunately, some sites are penalized although their webmasters didn't try to spam the search engines just because they use a keyword too many times.

That's why keyword analysis and the right keyword density is very important for a successful web site. If the keyword density is too low, you won't get a good ranking, if it's too high, your site might get accused of keyword stuffing.

Use your most important keywords at the beginning of the title, meta tags, link texts and body text.

Avoid using filter words to increase the effectiveness of your keywords.

Make sure that your web pages have the right keyword density and don't contain stop words.
The right keyword mix on your web pages will help you to improve your ranking on all important search engines.

Some SEO (search engine optimisation) companies guarantee that you get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings.

If a company makes such promises, take a closer look at the guarantee. The catch is often that the company selects the search terms. You'll be listed for obscure search terms that nobody searches for. If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term.

Before paying a company to get high search engine rankings for you, try it yourself.

The only way to get high search engine rankings and staying there is good web page content any playing by the rules.

recommend you submit your website manually to search engines once a month, before submitting your website optimise it then for google I recommend sitemap.xml , if you don't know how to make a google site map then simply visit http://www.sitemapspal.com Google Sitemap & Yahoo Sitemap Generator, Type your url or page name in the box and press submit.
Copy and paste the code created into notepad and save it as 'sitemap.xml', once your sitemap has been created just uploaded to the main directory of your web site.

You can also open a Google account before submitting to make sure that you can actually track your submission to check your sitemap status.

https://www.google.com/accounts/NewAccount

also add robots.txt ( if you wish to allow all search engine spiders to crawl and index all the content of your website then just copy the following code and paste it in your notepad and save it as robots.txt then upload it to your server main directory where your website is);

# Allow all
User-agent: *
Disallow:

http://www.google.com/addurl/?continue=/addurl visit this link to suggest a your site to google, https://siteexplorer.search.yahoo.com/submit yahoo suggest a site , http://search.msn.com/docs/submit.aspx msn submit URL , do not submit your website more than once a month to search engines other you'll be spamming and your website would not be considered to be listed on high rank.

Search engines use a variety of factors to rank web sites. You have to work on all factors if you want to achieve good results.
1. Find the right keywords for your web site
The right keywords are not always obvious. In this manual, you'll learn how to find the right keywords that will work best for your web site. It is very important that you target the right keywords before you start with your search engine optimisation work.
2. Optimise your web pages for these keywords
Optimising your web pages for your important keywords is crucial if you want to have high search engine rankings. Optimising one or two pages is not enough. Search engines analyze all pages of your web site and they put these pages in a context. It is important that the combination of your web pages shows search engines that your web site is relevant to a special topic.
In this manual, you'll learn how to optimise your pages as quickly and efficiently as possible.
3. Submit your web pages to all important search engines and directories
After optimising your web site for several keywords, you can submit your web site to search engines and Internet directories. Although search engine submission is not as important as it was (many search engines will find your web site through links on other sites), it can still help you to get your web site listed faster.
4. Get links from other web sites and make sure that these links contain your keywords
Links from other web sites are extremely important if you want to have high search engine rankings. Your web site must have good incoming links to get high search engine rankings. High search engine rankings are always the result of optimised web pages and good incoming links.

Good Luck!